Many times we hear that there's a campaign created but is not winning any impression. Let's see the following steps you should have in mind to determine what's going on.
So, you see bids, but you aren't winning? let's check the following first:
There are several things you need to check:
- Are you pointing your traffic to any specific SSP? Please check that your campaign is targeting it.
- Does your campaign has Geo Targeting? Check with your SSP if they are sending you bid-requests for that GEO.
- How do they send the GEO? for example: United States, can come as US or USA.